Mid-market companies ditch the AI SEO hype and return to traditional SEO

gaganghotra_ · x · 2026-09-30

The author is noticing conversation patterns shifting back to normal SEO: mid-market executives and SEO teams, after trying multiple GEO/AI SEO agencies and getting sold plain SEO rebranded as GEO, are tired of the hype cycle and returning to conventional approaches instead of sinking budget into odd AI SEO tactics. A demand-side cooling signal for the AI search optimization space.

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