EFF: DraftKings Uses AI to Supercharge Harmful Behavioral Ad Targeting

ArtificialOther · x · 2026-09-30

The Electronic Frontier Foundation (EFF) reports that online sports betting company DraftKings is using AI to target customers most likely to place losing bets and respond to gambling promotions.

This targeting is a form of online behavioral advertising, in which companies personalize ads based on collected user data. EFF argues AI supercharges the harms of this practice. The piece is written by Devanshi Nishar.

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