McDonald's AI-driven menu pricing sparks backlash: 'pricing you, not the product'

ZeroStateReflex · x · 2026-09-30

Reuters reports McDonald's is using AI to set menu prices across the US and some global markets, aiming to boost profit but risking customer backlash and antitrust scrutiny. A viral reply argues that if a company needs to know who you are to quote a price, it's pricing you rather than the product — a subversion of price discovery that creates inefficiency instead of a real market.

Related event: McDonald's Uses AI to Price Big Macs by Customer Willingness to Pay(3 posts)→

Original post →

More from Companies & People

Companies & People channel →