DraftKings Is Using AI to Behaviorally Target Chronic Gamblers

paimapi · hn · 2026-09-30

EFF reports that DraftKings uses AI-powered behavioral advertising to identify and target chronic gamblers, supercharging the harms of online behavioral ad tech. The post argues this exemplifies how ad infrastructure built for marketing can be weaponized against vulnerable, addiction-prone users, and calls for regulation of behavioral advertising.

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