Scoble: AI Agents Will Turn Advertising From Persuasion Into Proof
Scobleizer · x · 2026-09-29
Robert Scoble and Irena Cronin's Unaligned Newsletter explores "How do you advertise to an AI?" As AI agents make purchasing decisions based on price, performance, reliability, and verified data rather than emotional marketing, brands will need to optimize for algorithms as well as people — shifting advertising from persuasion toward proof and machine-readable trust. The newsletter also covers topics like the machine economy, intelligence commoditization, and AI reputation management.
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