Build distribution, not products: a YouTube channel cofounder is pulling $100k/month in brand deals
damianplayer · x · 2026-09-29
An entrepreneur argues most people should build distribution channels instead of products: the market is flooded with freshly funded startups all competing for the same thing — attention.
- Many X accounts sell nothing yet earn $100k+/month in brand deals
- A YouTube channel he cofounded a few months ago is already at $100k/month in brand deals
- Core thesis: distribution itself is the business; products get drowned out, attention is the scarce asset
Related event: Entrepreneur Argues Distribution Beats Product for Most Builders(2 posts)→
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