Skip Building Products, Build Distribution: YouTube Channel Hits $100k/mo in Brand Deals
eptwts · x · 2026-09-29
The author argues most people should build distribution channels rather than products. He notes many X accounts sell nothing yet pull in $100k+/month from brand deals, and says a YouTube channel he co-founded a few months ago is already at $100k/month in brand deals. The logic: a flood of freshly funded startups all want one thing — attention — so whoever owns distribution sits upstream of the money.
Related event: Entrepreneur Argues Distribution Beats Product for Most Builders(2 posts)→
More from Venture
- Elad Gil: a company that didn't exist 3 years ago now employs ~30,000 via M&A + AI — salgar · 2026-09-29
- InstaCloud raises $8M seed for agent-native serverless cloud that deploys itself — Shruti_0810 · 2026-09-29
- Products as content: monetize builds with no commercial value — kylegawley · 2026-09-29
- Anthropic reportedly files for IPO, prediction market puts odds at 75% — nima_owji · 2026-09-29
- Leaked: OpenAI Revenue Run Rate Nears $70B as Enterprise Sales Double — ryanmerket · 2026-09-29
- Cognition nears $1B revenue; investor says burn rate would complete the picture — GavinSBaker · 2026-09-29