SEO Expert Lily Ray: AI Overviews Are Buried in SEO Spam

lilyraynyc · x · 2026-09-29

Veteran SEO expert Lily Ray says it has become nearly impossible to do real research with Google's AI Overviews/AI Mode, as so many topics are spammed to death and users must filter through the noise. The quoted post adds a striking analogy: just as Google once needed the Panda update, LLMs now need authority- and usage-based de-ranking to purge the flood of low-effort content surfacing in AI answers across all models.

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