iPhone sold 2.4B more units in a decade, topping $2.5T in total revenue
asymco · x · 2026-09-29
Asymco revisits its decade-old claim that the iPhone was the all-time best-selling product — and it has only accelerated since.
- 2.4 billion additional iPhones sold in the past decade, 2.5x the previous run rate
- Average price rose from $655 (first billion) to $780 (next 2.4 billion)
- Total iPhone revenue has reached $2.5 trillion
- The author argues the iPhone is also the best-selling music player, camera, screen and computer ever — infrastructure whose value can't be fully measured in units
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