Enterprises Shift Back to Buying: 47% to 76% Choose Buying Over Building in 2025
kylegawley · x · 2026-09-29
Kyle Gawley cites data showing a sharp reversal in enterprise software strategy: the share of large companies choosing to buy rather than build internally jumped from 47% to 76% in 2025 — a strong market signal for B2B SaaS and indie developers.
Related event: Enterprises Shift to Buying Over Building AI as Spending Hits $37B(2 posts)→
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