Why Disney should embrace AI fan fiction as free marketing, argues investor

ericwdolan · x · 2026-09-29

Quoting an AI-generated "Mace Windu returns" video, ericwdolan argues that if he ran Disney, he would lean hard into fan fiction created with AI tools built on its IP — turning fan creations into a constant stream of free marketing and mindshare. The take touches on the tension between generative AI and big IP holders' strategies.

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