Meta could copy the early GCP playbook: leverage ads relationships for enterprise AI

matt_slotnick · x · 2026-09-28

Pushing back on mockery of Meta's enterprise AI ambitions, the author offers three points: (1) Meta has advertising relationships with the world's biggest companies; (2) leveraging ads relationships was part of the early GCP playbook; (3) the applied-AI-in-enterprise market is so nascent that Meta could realistically become a player.

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