Fal's Head of Design Adam Ho on building brand identities for AI startups
adamho · x · 2026-09-28
Substack's LINER NOTES interviews Adam Ho, Head of Design at Fal, a generative media platform valued at $4B+. Previously at Cash App and Zendesk, Ho runs an independent studio serving Coinbase, Square, Webflow, Paradigm and others. He discusses shaping brand identities for AI/crypto companies, reinventing corporate-finance aesthetics for VCs, and the difference between strong product and brand designers — plus how he built Fal's acclaimed art direction team and its State of Gen Media report.
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