Cloudflare launches startup pitch contest with $500,000 in credits as grand prize

threepointone · x · 2026-09-28

Cloudflare announced The Cold Start, a startup competition giving five early-stage companies five minutes on stage at Cloudflare Connect.

The grand prize winner receives $500,000 in credits, a San Francisco billboard, and an invitation to the VIP speakers dinner. The blog post recounts Cloudflare's own 2010 TechCrunch Disrupt launch, where live signups drove a 10x traffic jump within days — framing the pitch stage as a launchpad for infrastructure startups.

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