Move at the speed of culture: big firms take 2 weeks, viral trends die in 24 hours

damianplayer · x · 2026-09-28

The author argues product marketing should move "at the speed of culture": big corporations spend two weeks stuck in stats and analysis, by which time the trend is dead. You need to react within 24 hours and be first to plug your product into a viral moment — a speed gap that's the opportunity for small teams and indie builders.

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