"We Must Be Stopped or We'll Kill You All": AI Labs' Most Original Marketing Pitch

basedjensen · x · 2026-09-28

Developer lcamtuf quips that AI labs running "WE MUST BE STOPPED AT ANY COST OR WE'RE GOING TO KILL YOU ALL" messaging while raising billions amounts to one of the most original marketing pitches he's ever heard — a jab at doom-flavored branding in frontier AI.

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