Selling tokens to Fortune 500 is DOA — outcome-based pricing wins, says Gokul

sanjaykalra · x · 2026-09-28

Quoting Gokul Rajamani, sanjaykalra highlights a key reason enterprise AI adoption lags: Fortune 500 companies don't buy tokens, they buy business outcomes. Palantir and Sierra are arguably the fastest-growing enterprise AI application companies outside the labs, and both sell and price on outcomes. The takeaway: token-based pricing is dead on arrival for large enterprises — outcome-based pricing is where the market is heading.

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