xAI Reportedly Running Big TikTok Campaign With Micro Creators to Push Grok Mainstream
gaganghotra_ · x · 2026-09-27
xAI is reportedly running a large-scale TikTok campaign with micro creators under the #spacexaipartner hashtag, aiming to push Grok beyond tech-nerd circles into mainstream audiences. A notable example of an AI lab directly leveraging the influencer-marketing playbook.
Related event: xAI Enlists TikTok Micro Creators to Promote Grok(2 posts)→
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