xAI Runs Big TikTok Campaign With Micro Creators to Push Grok Beyond Tech Circles
gaganghotra_ · x · 2026-09-27
An observer notes that xAI is running a large-scale TikTok marketing campaign, partnering with many micro creators to promote the Grok bot under the hashtag #spacexaipartner. The move suggests xAI is trying to take Grok beyond the tech-nerd circle and reach mainstream audiences.
Related event: xAI Enlists TikTok Micro Creators to Promote Grok(2 posts)→
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