Meta's Muse agent tops US App Store in two weeks, out-downloading early ChatGPT

dotey · x · 2026-09-27

What Muse is: Meta's personal AI agent (launched Sept 8) that runs errands—booking trips, managing email, finding deals—from a dedicated VM with its own browser. It's powered by Muse Spark, the first model from Meta Superintelligence Labs (April release), and is CAO Alexandr Wang's first consumer product after Meta's $14.3B purchase of 49% of Scale AI.
Traction: Hit #1 on the US App Store free chart on Sept 18, ahead of ChatGPT, Gemini, Claude, and Instagram. Apptopia estimates 1.8M US/Canada iOS downloads in the first 12 days vs ChatGPT's 1.3M at launch (unofficial). Wang pushed it with daily posts and a "make $1,000 with Muse" challenge; per Business Insider, many replies came from Meta employees and savings claims are unverified.
Connect updates: Mac app that can control desktop apps; usable via new camera-less Ray-Ban glasses and a pocket device called Muse Charm (ships December). Shopping integrations include Walmart, Best Buy, Gap, Sephora, Wayfair with Shop Pay and PayPal; productivity ties into Box, GitHub, Granola, Notion. Amazon still blocks it.

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