It takes a content team plus $500K in influencer spend per launch to replicate the playbook
_AustinCalvert_ · x · 2026-09-27
A founder replying to investor Harry Stebbings says they tried to replicate a well-known company's content velocity and learned it's only half the equation: the other half is spending $500K on influencers for every release. Internal content team and influencer marketing spend need to go hand in hand.
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