Sentry CEO David Cramer Roasts Paper's Onboarding in 7 Painful Steps

zeeg · x · 2026-09-26

Sentry CEO David Cramer details why Paper is a textbook example of how not to do onboarding: virtually no onboarding flow, an MCP setup widget that requires installing a desktop app that's just a wrapped web view, docs pointing to a button that doesn't exist, and the actual MCP connect button buried deep inside documents.

His takeaway for builders: no matter how good your product is, it fails if new customers can't easily use it — and onboarding is entirely within your control, which matters more than ever as the market expands.

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