The GEO land grab echoes 2003 SEO: early winners mostly died in the first update

nikvassev · x · 2026-09-26

The GEO (generative engine optimization) land grab is real, the author argues, but the 2003 SEO land grab is a warning: most early winners were wiped out by the first algorithm update. Tactics changed; what survived was being the name people mention when you're not in the room.

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