ChatGPT Drives ~75% of AI Referral Traffic, but Converts Under 2%

nikvassev · x · 2026-09-26

In his thread on AI traffic value, nikvassev adds numbers: ChatGPT citations bring cold, low-intent clicks converting under 2%, and ChatGPT accounts for 75% of all AI referral traffic (Gemini 11.6%, Perplexity 7.2%, Copilot 3.5%, Claude 2.6%) — the biggest slice of AI traffic is also the coldest.

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