ChatGPT drives ~75% of AI referral traffic, but clicks convert under 2%
nikvassev · x · 2026-09-26
Key data from the thread: clicks from ChatGPT citations are cold and low-intent, converting under 2% — "basically Google traffic with a nicer user agent." Share of AI referral traffic:
- ChatGPT: 75%
- Gemini: 11.6%
- Perplexity: 7.2%
- Copilot: 3.5%
- Claude: 2.6%
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