When an AI engine names your brand, buyers decide in-answer and show up as direct
nikvassev · x · 2026-09-26
Core point of the thread: when an AI engine names your brand as the answer with no link, something different happens — the buyer decides inside the answer, then searches your name, and lands in analytics as "direct." The AI never appears in the referrer; you just get a person who already trusts you.
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