Google Search Console Adds Multimodal Filter to Isolate Lens Traffic
SEO · x · 2026-09-26
Google Search Console has added a new "Multimodal" filter to the Performance report. The Search type filter now splits the former "Web" option into "Text-based" and "Multimodal".
Per Google's definition, Web-multimodal tracks search results triggered by a query that uses an image, photo, or screenshot, while text-only queries remain Web text-based. In practice this lets site owners finally isolate discovery coming from:
- Google Lens
- Circle to Search on Android
- Image uploads to Google Search
- The Chrome right-click "Search this image" option
One key caveat: there is no query data for multimodal traffic. Google's docs state the queries dimension isn't available for this search type (even though a column oddly exists), because these searches use images rather than text. So you'll see impressions, clicks and positions, but not the queries.
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