G2 report: 41% of software buyers use deep research mode, diluting citations as AI visibility signal
sanderssays · x · 2026-09-25
G2's AI search report finds 41% of buyers now use deep research mode when evaluating software or doing diligence. These deep research reports include far more citations than regular search, diluting citations as a signal of AI visibility — bad news for AEO practitioners who track citation counts as a KPI.
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