Meta's Muse plush mascot goes viral, hits #1 on US App Store, Charm ships December
johnseach · x · 2026-09-25
At Meta Connect, Zuckerberg unveiled Jolly — a cream-colored plush mascot for Meta's new personal AI agent Muse — plus Muse Charm, a Tamagotchi-sized keychain with a screen, fingerprint tap, cameras, and 5G so you can talk to the AI without unlocking your phone.
Why it exploded:
- The next Labubu? Same bag-charm energy and ugly-cute face — except it talks, shops, and reads your email.
- Cuteness as strategy: round face, tiny eyes, customizable outfits (firefighter, cowboy, leather jacket) designed to lower your guard.
- Numbers: Muse hit #1 on the US App Store after the keynote; Charm targets a December holiday drop.
- Backlash: "cute, cuddly, and it wants all your data" — plus the graveyard of AI pendants (Rabbit R1, Friend, Ai Pin) and an overnight $JOLLY meme coin.
Related event: Meta Unveils Muse Charm, a Keychain-Sized AI Device Shipping in December(29 posts)→
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