Copilot+ PC brand is dead as Microsoft and PC makers quietly pull back AI PC branding
draginol · x · 2026-09-25
According to a Windows Central exclusive interview with Surface CVP Brett Ostrum, Microsoft and PC makers are quietly abandoning the Copilot+ PC brand.
- The author calls it a fair attempt to market what may still be the biggest tech shift since the internet, but hype and delivery diverged sharply
- AI has driven no real upgrade cycles for PCs or phones across Microsoft, Google, Samsung, or Apple
Related event: Microsoft Quietly Drops the Copilot+ PC Brand(2 posts)→
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