Microsoft Kills Off the 'Copilot Plus PC' Brand as New Surfaces Drop the Name
tomwarren · x · 2026-09-25
Microsoft is retiring the 'Copilot Plus PC' brand, per Windows Central's Zac Bowden. The new 12-inch Surface Pro and 13-inch Surface Laptop technically meet Copilot+ requirements, but Surface CVP Brett Ostrom confirmed they won't carry the name, and Qualcomm's Kedar Kondap agreed the branding is likely done. The retreat is unsurprising: nearly every PC soon met the AI hardware bar the brand was meant to signal, flagship feature Recall landed poorly, and Microsoft faced backlash over relentless AI upsells in Windows.
Related event: Microsoft Quietly Drops the Copilot+ PC Brand(2 posts)→
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