Greg Isenberg: Muse Connectors Could Be AI's App Store Moment, Billions Up for Grabs

Roger_M_Taylor · x · 2026-09-25

Greg Isenberg argues Muse AI Connectors could be an "App Store moment" for AI: when Apple opened the App Store in 2008 it gave developers access to millions of iPhone users and paid them $1 billion within two years. With Muse, founders would build services a personal agent calls mid-task rather than apps users must find and open.

On his podcast he explains how Muse Connectors work, how to build one with Codex or Claude Code, how they could be discovered, and 4 startup ideas worth pursuing now. His core thesis: regardless of whether Muse reaches 10 million, 100 million or a billion users, personal agents are becoming a new place where demand gets routed and money changes hands.

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