Human data is bottlenecked by expert labelers' taste, and synthetic data may only boost demand

joecole · x · 2026-09-25

The author argues human training data is bottlenecked by elite SPLs — subject-matter experts whose 'taste' for useful vs. slop tokens compounds with experience and commands outsized pricing power, unlocking multiples of lab data spend. Data firms that don't train SPLs stagnate. Even if synthetic data takes over, a Jevon's paradox effect could increase demand for these 'token surveyors'. The market is still early.

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