Seed fundraising: 1-3 adoring customers beat 10 unreachable ones
tkexpress11 · x · 2026-09-25
Advice for first-time pre-seed/seed founders: the quality of traction matters more than quantity.
- 1-3 customers who love the product, want to expand immediately, and whose champion wants to invest are worth far more at $100K ARR than 10 unreachable, feedback-free customers totaling $300K
- Good investors eventually run customer reference calls and can feel this difference themselves
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