Agent built him a hotel comparison site: Linus Ekenstam on why brand matters more
LinusEkenstam · x · 2026-09-25
Linus Ekenstam tasked an agent to find lodging in California within 2 miles of an address and a budget, searching Booking, Airbnb, Kayak and more. The deliverable: a small comparison website with distance and all-in price filters. He didn't trust it to book yet, but concludes everything becomes a data layer — and since everyone gets optimized results, world-class brands will matter more than ever as designers face new surfaces: dual iPhones, Meta VR glasses, agentic use, audio, Tamagotchis.
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