The Mechanic: using AI to reverse-engineer platform growth levers, not just automate

morganb · x · 2026-09-25

The author argues AI can now dig into platform mechanics—reading code, tracing ranking weights, inspecting eligibility rules and feedback loops—at far greater speed and depth, giving growth teams unfair distribution advantages. He built The Mechanic, which has surfaced several levers where small changes could yield outsized growth, with the underlying rules and tests to run. His point: if you only use AI for growth automation, you're missing the digging.

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