Apple has sold 100M+ AirTags, yet most owners use 20% of what the $29 tag can do
nikola_mr64990 · x · 2026-09-24
Apple has sold well over 100 million AirTags, yet most owners use one feature: finding lost keys. A security researcher who has studied Apple's Find My network explains that an AirTag isn't really a tracker — it's a $29 device that silently and anonymously borrows location data from every passing iPhone. That's why the features that actually matter are buried in menus, opt-in, or quietly built by Apple to prevent misuse for tracking people. Most users never touch the settings again and use only about 20% of the device's capability.
Related event: Over 100 million AirTags sold, mostly on default settings(2 posts)→
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