Meta's Shopping Agent Muse Hits 560K DAU in 11 Days, to Monetize via Transaction Fees
alex_verem · x · 2026-09-24
Zuckerberg confirmed at Meta Connect how Meta plans to monetize Muse, its personal shopping agent: free for users, with Meta taking a small cut of every transaction the agent makes.
Muse launched three weeks ago, reached 560,000 daily users in 11 days, and topped both app stores. Three days ago Amazon blocked Muse from its store. Zuckerberg announced the launch partners: Walmart, Best Buy, Gap, Sephora, Wayfair, American Eagle, Expedia and Instacart, with Shopify, Stripe and PayPal handling checkout.
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