Baidu's Kooko tops 10M overseas users as ARR grows 50% month over month
Baidu_Inc · x · 2026-09-24
At Baidu AI Day on September 21, Baidu announced an accelerated overseas expansion of its AI productivity business alongside a global brand upgrade. Oreate AI, launched abroad last year by its Personal Super Intelligence Group, has evolved into Kooko with a general-purpose agent architecture, personalized memory, and tighter local-cloud integration.
The platform claims over 10 million overseas users, paying customers in 197 countries and regions, and ARR growing 50% month over month. Kooko combines memory, domain skills, user-authorized public/private content, and Office editing to help users research, analyze, and create documents, presentations, spreadsheets, and code, retaining edits and preferences as context.
Rather than competing head-on with ChatGPT, Baidu is betting on localization: overseas business head Adam Wen says users in markets like Brazil and Colombia care more about whether a product understands their context and delivers results at the right speed.
More from Companies & People
- Meta AI web visits hit record 43.93M in October, up 27.67% MoM and 94.74% YoY — gaganghotra_ · 2026-11-11
- AI safety researcher hires paid, credited RA/co-writer to speed up memos and blog posts — davidmanheim · 2026-11-11
- Model PM jobs analyzed: 76% want evals skills, only 2% ask for a PhD, median base $345K — aakashgupta · 2026-11-11
- Everyone fears AI labs eating SaaS—Theo is moving faster than the labs in every direction — weswinder · 2026-11-11
- Baidu World 2026 kicks off tomorrow with 'Intelligent Organizations' theme — Baidu_Inc · 2026-11-11
- Mark Says George Hotz Was Prescient About Nvidia's Situation — mark_k · 2026-11-11