Meta Muse's App Store rank questioned: downloads from heavy promotion, not usage
XFreeze · x · 2026-09-24
Pushing back on claims that Meta's Muse 'should be top 10, not 196' on the App Store, XFreeze argues the comparison conflates downloads with active users. Meta is pushing Muse hard via Instagram/Facebook ads, notifications and home-feed promotion—serving Muse ads even in regions where the app isn't available, just showing a waitlist. Put an app in front of billions repeatedly and downloads follow, but downloads and chart rank do not equal real usage.
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