Durable's solo founder: AI site builder hit 1M users in 3 months, now 3.5M SMB signups

julianweisser · x · 2026-09-24

On Solo Founders Podcast ep 29, Durable founder James Clift recounts building an AI website builder in a week, one month before ChatGPT — hitting 1M users in 3 months — then pivoting to running entire SMB businesses: 3.5M signups since, more than half brand-new entrepreneurs, with just 6 engineers. Key threads: why 1M users was the wrong company, choosing harder problems, and the case for and against going solo.

Related event: Durable Founder: AI Site Builder Hit 1M Users in 3 Months(2 posts)→

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