+$2M ARR after the tweet: customers build their own Claude workflows instead of buying tools
garrytan · x · 2026-09-24
A SaaS founder reports +$2M ARR since their last milestone post, with a key observation: customers increasingly build their own workflows via Claude/Muse/Grokbot rather than buying more tools.
Key learnings:
- Be part of the workflow: account expansion is the biggest driver. Customers who used their API/MCP to source candidates in Claude now run their whole GTM on the data; the team built a use-case library customers hand to their own agents to discover more value.
- Doubling down on AEO after finally finding what works.
- Favor "demo-generating" activities over dashboards and wrong-metric tracking; weekly syncs with other founders to share lessons.
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