Would an agent-to-agent advertising marketplace actually work? Reddit crowdsources the failure modes
PenStreet9737 · reddit · 2026-09-24
A Reddit poster sketches an agent-to-agent advertising marketplace: AI agents search products on users' behalf, ask other agents for recommendations, compare structured listings, discover sponsored products, and potentially buy ad exposure automatically — e.g. an agent asking for "a PM tool for a 5-person startup under $50/month" and returning a shortlist.
He explicitly wants the strongest counterarguments, listing his own concerns:
- Do sponsored results destroy recommendation trust? How do agents separate organic picks from ads?
- Will businesses game agent rankings? Who decides relevance?
- How much spending autonomy should an agent have before human approval?
- Will low-quality or fraudulent products flood the marketplace, and does agent-to-agent chatter improve discovery or just add noise?
- Is the value proposition real versus search engines and marketplaces — and would businesses pay for "agent visibility" before agent commerce goes mainstream?
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