Meta to unveil 'Business Agent Platform' turning messaging threads into growth engines
testingcatalog · x · 2026-09-24
According to a scheduled Meta Connect session, Meta plans to announce the "Meta Business Agent Platform," enabling developers and businesses to deploy agents that turn messaging threads into "always-on, full-funnel growth engines" — capturing leads, closing sales, and supporting customers in one place. It aligns with Zuckerberg's "soon, everyone will have a super intelligent AI assistant" pitch.
Related event: Meta Connect Leak: New Models and Business Agent Platform Incoming(3 posts)→
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