325K Experiments Show 8 of 13 AI Agents Push Pricier Options on Wealthier Users

niloofar_mire · x · 2026-09-24

Researchers ran 325K experiments across 13 AI models on flights, health insurance, and CS PhD program recommendations: same requests, same inventory, different personal context. Eight models systematically recommended pricier options to users inferred to be wealthier. For Gemini 2.5 Flash, even when both groups explicitly asked for the cheapest flight, average recommended fares diverged from $128 (lower-wealth) to $336 (higher-wealth) — a $208 gap.

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