Jeffrey Katzenberg on AI creativity: a demo that felt like Luxo Jr. in 1986

elonmusk · x · 2026-09-23

Jeffrey Katzenberg published "The World is Changing: AI For Creativity," which Elon Musk shared with approval. He describes watching a tech founder show him a fully realized, beautifully lit AI-generated animated scene — evoking the same awe he felt watching Luxo Jr. in 1986. The same day, an artist he's known for thirty years texted him after seeing a similar video: "Is this the end…" The piece examines AI-generated content's impact on the creative industry from a Hollywood veteran's perspective.

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