Articos simulates 30 iPhone buyers with AI, cutting an 8-week focus group to 30 minutes

JaynitMakwana · x · 2026-09-23

Articos simulated 30 buyers and asked them for feedback on the new iPhones, then released a film of the reactions. A traditional focus group takes about 8 weeks to run; Articos did it in 30 minutes — a concrete example of AI-simulated consumer research replacing real panels for qualitative feedback.

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