OpenAI Is Building an Influencer Army to Look 'Good for the World'
cdrnsf · hn · 2026-09-23
Business Insider reports on OpenAI's systematic influencer marketing strategy: paying and sponsoring creators on Instagram and other platforms to shape a 'good for the world' image of ChatGPT. The piece details how the frontier lab runs ads and sponsorships as a core part of its PR playbook.
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