Meta's Muse AI critiqued as an ad-driven play to deepen the Instagram walled garden
tekbog · x · 2026-09-23
Blogger tekbog argues Meta's Muse succeeds by making consumption (i.e., shopping) easier — and no one serves shopping ads better than the ads-funded company holding all your data. He calls the use case "a bit sad": most tasks take a few clicks anyway, but users get locked deeper into Instagram, and he mocks accounts shilling it for a sliver of Wang's attention.
Related event: Critics Say Meta Muse Deepens Instagram's Walled Garden(2 posts)→
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