Muse's success shows users yearn for walled gardens, and Meta holds all the cards
tekbog · x · 2026-09-23
The author argues Muse succeeds because it makes consuming — i.e., buying — easier, and no one serves ads better than the company that profits from ads and holds all your data. He finds this AI use case a bit sad: most usage could be done in a few clicks, but users get locked deeper into Instagram. People yearn to stay in walled gardens and have things delivered to them.
Related event: Critics Say Meta Muse Deepens Instagram's Walled Garden(2 posts)→
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